The SIP pavilion at the 2025 Suzhou Creative & Design Cultural Industry Expo that kicked off beside Jinji Lake on Oct 31 offered the visitors novel, fantastic experiences.

This pavilion, with cubic modules pieced together patterns of SIP’s landmarks and skyline at the entrance, featured a “digital cube space” filled with a sense of order and dynamic changes.

Robotime, an SIP-based company dedicated to developing cartoon derivatives and robot toys, showcased an array of staple products including wooden jigsaw toys, China-chic blind boxes and mechanical transmission models, as well as its new cartoon character YOZCO.

A number of high-tech products, like an AI toy designed to give children emotional companionship and cutting-edge visual imaging technology, were shown.

The cultural tourism exhibition zone attracted many people with rich recreational options. At the booth of Suzhou Yangcheng Peninsula Theme Park, visitors can interact with Nailoong (a popular cartoon character) via an AI-powered photography equipment. And the SIP Golden Autumn ? Three Lakes Carnival was highlighted.

In addition to the indoor exhibition, SIP’s “Infinite Possibilities” Creativity Market at the square of Suzhou Culture and Arts Centre, with stalls of 25 well-selected brands, attracted many people.

Moreover, a host of cultural and creative brand founders and managers shared stories of starting their own businesses and explained their design concepts to the participants.

November 1, 2025